In the past decade, the number of Russians who are active internet users has grown more than 700%, from 10 million to 72 million people, and continues to grow. This represents a huge opportunity for those who can appeal to this growing market segment. In mobile gaming alone, the Russian market accounts for 46 million active consumers. Of these 54% are male, and 46% are female.
Russians are an extremely engaged audience, spending more time playing mobile games when compared with other audiences. Mobile gaming on iOS and Android represents an affordable pastime, even for those who don’t have the means for other activities. Many Russian customers regularly play 3-5 mobile games.
In the past 6 years, we’ve been able to develop experience and gain contacts in many spheres of business. We are flexible enough to scale our marketing efforts as our clients grow, and typically maintain the relationship for several years thanks to long-term strategic planning which allows us to achieve the desired outcome on budget.
We can implement a marketing campaign to reach your target audience in a matter of days, and adjust it in real time based on analytics and budget.
Wages are typically lower in Russia, resulting in significantly reduced the costs when creating applications for the Russian market compared to other foreign markets.
Poor quality translation distracts the player from the game’s storyline, and can be confusing. This results in frustration, and the potential for the player to abandon the app and leave a negative review. To prevent this we adapt the text and advertising materials to consider local language variances, as well as the cultural and historic background of Russia. Professional actors provide any voice-over needed.
We have developed a proprietary campaign management system, which collects data from a variety of analytics services to give maximum control over the campaign, and ensure that each component is producing a return on investment.
We offer all payment methods that are popular with the Russian market, including bank cards, mobile terminals, electronic funds transfer, and prepaid cards.
We carefully monitor registrations, installations, and user engagement across the gaming process, as well as the demand for paid content. If your objectives change or there is a decrease in sales we can quickly respond with an optimized marketing strategy. You’ll have a key advantage over the competition with our localization and promotion experts crafting offers guaranteed to resonate with Russian-speaking consumers.
Thanks to our partnerships with Russian media outlets and detailed knowledge of their audiences, we are able to provide you with key contacts that will help you to invest your advertising budget for maximum return on investment.
“A happy customer tells a friend; an unhappy customer tells the world.” This old business adage hold true even in the Russian market, where 99% of mobile customers are active users of social media. Because of this, it is absolutely crucial that we respond to negative feedback quickly and provide helpful information at a moment’s notice. For this reason, we provide a team of customer support representatives carefully selected for their knowledge of the product and target audience.
ul. Alexandra Solzhenitsina, d. 31, str. 1
79 Madison Avenue, 3rd floor
New York, NY 10016